Bernadette Jiwa

The secret to spreading ideas

TEDxPerth 2012
December 2012

Talk length:


The secret to spreading ideas: Bernadette Jiwa at TEDxPerth

Bernadette will discuss how and why our job is to make people feel, not just make them do.

Bernadette Jiwa
Brand Storyteller

Bernadette is the author or the #1 Amazon Business Bestseller Make Your Idea Matter. Her blog was voted Australia’s Best Business Blog in 2012 and she was named as one of the Top 100 Branding Experts to follow on Twitter. Bernadette works as a strategist and brand storyteller, helping entrepreneurs and business leaders from around the world to distill and capture the essence of their brands and ideas.

Bernadette became fascinated by what makes ideas spread as a child when she observed how a toy company made the packaging more valuable than the toys inside by introducing a collectible star loyalty program.